Go Oral Care, serious about smile care
Go Oral Care is a one-stop shop for a picture-perfect smile. They offer customers dental care without visiting an unwelcoming dentist’s office. They approached us to create a fresh identity for their brand.
A brand identity that stands out from the crowd
What if you could get your teeth cleaned, whitened, or straightened during your lunch break? With Go Oral Care, instead of going to an unwelcoming dentist’s office, you can simply pop into their store (located in a high-end mall) after doing your grocery shopping. It’s a whole new way of thinking about dental care.
Go Oral Care approached us to help them realise their vision. They wanted a brand identity that wouldn’t typically be associated with dental care. They needed something trendy, bold, and inviting to capture people’s attention.
A whole new way of thinking about dental care
Our starting point was the logo. Because the shop signage would be in a lightbox format, we had to ensure that the logo design would translate well into a die-cut and backlit perspex sign. The resulting logo is simple, bold, and modern.
Our next challenge was to draw customers into the store. We decided that a bold, colourful mural would grab shoppers’ attention as they walked past. This has proved to work just as we planned!
A bold brand for the one-stop shop to a picture-perfect smile
We wanted the brand’s supporting assets to have an element of fun, to make their store even more approachable. Enter bright colours, paired with bold patterns! This playful design direction sets the brand apart from their competitors, and just makes us happy :)
