Squarespace web designers who build sites users love
Quality user experience + Squarespace technology
Benefits of a Squarespace website
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Squarespace sites are more affordable than custom sites
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Gives us the creative freedom to tailor your site to your brand personality
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Because we don’t need to code from scratch, your site can be launched fairly quickly
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Squarespace sites are made to look great across almost all devices types
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You can easily manage your site’s content yourself through an intuitive CMS
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Squarespace keeps your site safe from malware and hackers
Why do we love Squarespace?
If you’re looking for a beautiful, but simple website that doesn’t break the bank, then a Squarespace website may be the right fit for you.
Squarespace has become one of the world’s favourite website builders, and we’re not surprised. It gives us the flexibility we need to create unique websites for our clients, and we love it! Squarespace allows us to tailor the site design and user experience to each project’s specific requirements, meaning a solution that’s customised to your users’ needs. Squarespace is also super secure, and manages all your hosting needs for you. What else could you ask for?!
How can we help?
Whether you’re looking for a simple marketing website for your business, or an extensive ecommerce solution, Squarespace has you covered. It provides a wide range of features to help you make your website more awesome, more efficient, and more user-friendly! It also gives you all the tools you may need to manage an inventory, as well as an intuitive CMS (content management system) that makes it easy for you to update your site content yourself.
Squarespace has all the right tools to create a successful site that runs smoothly. Our Squarespace web design agency knows how to use these tools to help your business grow. So let’s get started!
Our Squarespace design process
Discovery phase
Behind every great website is a well-thought-out game plan; and we know that the only way to create a plan that works, is by taking the time to do the research. That’s why we start every new Squarespace website design with a discovery phase. During this phase, we work hard to gain a deeper understanding of your company. We unpack things like what your company does, who your ideal customer is, who your competitors are, and what you’re hoping to achieve with your new website. This research phase gives us a clear picture of how to go about creating a website that works for your business, as well as for your customers.
Website sitemap
Once we have a deeper understanding of your business, we can start mapping out your website’s sitemap. A sitemap is basically a list of all the pages of your site. During this phase, our Squarespace web designers decide what pages your website needs, and how they should relate to one other. They also consider how users should navigate through your website, and design the sitemap to make sure this navigation is smooth and obstacle-free. Your business and customer needs are at the heart of every decision made when designing the sitemap. Once we have decided on the best structure for your website, we present it to you in a hierarchical diagram that lists the various site pages. This gives everyone involved a clear idea of what we are working toward.
Mood board
Before we start building your new Squarespace website, we first need to define your design style. We’ve found that the best way to do this is using a mood board. Here, we put together a collage of colour palettes, typography, images, and other design elements to inspire us. We then present the mood board to you in a digital format to show you the various stylistic directions we could pursue when designing your website. With the mood board in hand, we work together to determine which type of design styles would suit your business, and which wouldn’t. This helps us to get a better idea of the personality you’d like your site to convey. By the end of the mood board phase, we’ll all have a clear picture of the creative direction.
UI design
UI design stands for “user interface design”, and is what most people are referring to when they say “web design”. Backed by the findings from the previous steps, our Squarespace web designers flex their creative muscles and turn your website into reality. Using Squarespace’s website builder, they tailor your website’s user interface to your brand. They pay special attention to navigation, page layout, font combinations, colour selection, images, and illustration. The end result is a world-class web design that speaks directly to your target customers.
The best thing about using Squarespace, is that the code is already in place, so our developers don’t need to lift a finger! That’s why Squarespace sites are quicker to launch, and more affordable than custom sites. However, should your website require any special functionality, we do have the freedom to add some custom code. What’s more, your website will automatically be optimised to work well, and look great across devices - whether mobile, tablet, or desktop. Check out these Squarespace sites for some inspiration.
Before we launch your brand-spanking-new website, we also make sure your onsite SEO (search engine optimisation) is optimised for search engine success! Squarespace has built-in SEO tools that allow us to improve your site’s ranking in search engine results. The platform also follows SEO best practices, including: automatic sitemaps for search engines to crawl and index easily, clean, search-engine-friendly URLs, targeted search engine titles and descriptions, and more! We also suggest having SEO-optimised copy written for your website pages. This will really help boost your SEO even more. Our digital marketing team can give you a hand if you’re looking for a copywriter.
Quality assurance testing
Even the best-laid plans can go awry, so before we launch your website, we conduct a thorough round of quality assurance testing. Here we really put your website through the wringer! We review each and every page of your site, as well as all of the user flows. Not only does this give us a feeling of what your customers will see, but it also allows us to spot any small errors that might have slipped through the cracks. We make sure that all links, forms, and buttons are working as expected, and that your site is typo-free! We also evaluate the user experience across different devices, and make tweaks where necessary. After it’s gone through our rigorous testing process, you can be confident that your site is flawless, and ready to show off to the world!
Continuous improvement
A website is never truly “done”. The best sites evolve over time to grow with their respective businesses, and to adapt to the constantly changing needs of their users. Once you’ve launched your website, you’ll be able to monitor your users’ behaviour, as well as your website performance with Squarespace's built-in analytics. If you’d prefer to use external reporting software like Google Analytics, our Squarespace web design agency can integrate this for you too.
By monitoring how users interact with your website, we can determine whether any adjustments should be made to improve their user experience. We keep an eye on the interactions that matter, to make continuous improvements that keep you ahead of the curve, and give your visitors exactly what they need. After all, happy visitors are more likely to become happy customers!
Continuous improvement is also about keeping the content on your website fresh and current. Once your website has been launched, we can help you ensure that your content keeps your users coming back for more.
A Squarespace web design agency that creates one-of-a-kind sites
Are you ready to launch a website that not only looks great, but also sets you apart from the rest? Contact us and we’ll get the ball rolling!