The top 5 UI UX design benefits and why they matter
UX without UI is like macaroni without cheese. It’s edible, but let’s face it, it’s pretty forgettable. And the same goes for UI without UX. Your app might be picture perfect, but can your user actually get from A to B?
A great app combines UX and UI design to create a memorable digital experience. But hold up, let’s pause for a second. If you’re unfamiliar with the concepts of UX and UI, check out this post: User Experience Design (UX) and User Interface Design (UI). What’s the difference? before you press on.
If you’re all clued up, let’s check out the top 5 UI UX design benefits and why the matter...
Here are our top 5 UI UX design benefits
1. Helps increase customer acquisition
An intuitive user experience and a visually appealing solution can give your app a significant competitive advantage. For example, when choosing between two apps, would you select the one that has a subpar user experience and design reminiscent of the 90s? Or would you prefer the slick, user-friendly app that gets the design “just right”. Probably the latter 😉
Investing in a seamless, intuitive and even personalised UI and UX experience has proven to not only attract new users, but convert them into paying customers too. Hold up! What do I mean by “personalised”? Well, technology is getting quite clever and we can now serve experiences tailored to different users, based on their location, preferences and so on.
With so much competition out there it’s important to stand out from the crowd. Focussing on UX and UI that “wows” will give you that competitive edge.
Quote from UXCam
2. Drives better customer retention
Which app makes you want to grab your phone as soon as you wake up in the morning? What makes it special to you and why do you visit it daily? It’s simple really, the app obviously offers you an accessible, rewarding experience that fulfils a need and helps you complete a task.
Couple a killer idea with stellar UX and UI and you’ll have your customers coming back regularly. That’s what every company wants!
3. Helps increase revenue generation
Incorporating effective UX and UI strategies not only pre-launch, but post-launch, will help you determine how users are interacting with your app. This will help you identify and improve any issues your users may be experiencing. In turn, your app will just get better and better as time goes by, meaning you’re more likely to convert more leads to customers.
If you don’t have a huge UX and UI budget, leverage data analytics tools, like Google Analytics, A/B testing tools like Optimizely, or simply reach out and engage with your users! Any feedback will give you some insight into enhancing your app strategy.
Check out our post: I have a new website, now what?, to learn more about how to continuously improve your digital experiences.
4. Assists in lowering development costs
By investing upfront in great UX and UI design you’ll actually save costs! Yup, you read right! I can almost hear you say, but a “UX and UI team costs a pretty penny, how does that save me costs?”
It’s simple really.
Integrating effective UX and UI strategies allows you to address key usability issues before development even begins. That means any snags that could result in development rework are caught early on in the process.
On top of that, designers can help reduce development time, which means less cost. This is achieved by providing clear guides, documents and design files that prevent any guesswork during the development phase. Developers can then forge ahead with confidence!
5. Helps increase productivity
This is a two way street. Investing in UX and UI not only increases productivity of the business (eg. saving development time and costs), but it also ensures the user has a more productive experience.
This means the user can get from A to B, quickly, without any fuss. To do this, you need to make sure your app is both user-friendly and easy to navigate. This will help eliminate unnecessary friction and will ensure your customers accomplish their goals more quickly.
Increased productivity drives customer satisfaction, brand loyalty and more sales.
That’s a wrap
Including UX and UI design in your app process leads to happier customers. And happier customers leads to a happier bottom line.
Whether you’re just starting out, or your current app needs a little TLC, it’s totally worth your while investing in solid UX and UI design. After all, who doesn’t want something that’ll save you money and make you money in the long run?
Don’t know where to start? Reach out and we’ll see how we can help!
Need some guidance on getting your app started? Why not check out our App design for newbies: A complete guide to building your first app (with pictures)?